Digital Marketing 360

The goal of the course is to develop your teams marketing skills and provide them the able to intelligently develop and implement online marketing efforts in your business.

Training Goal

The goal of the course is to develop your teams marketing skills and provide them the able to intelligently develop and implement online marketing efforts in your business.

In addition to the online components, you will receive Six 2-hour personalized consulting/coaching sessions to work on your business each month for 6 months.

What will they learn?

In Digital Marketing 360 your team will explore 5 comprehensive modules of learning:

  1. Your Target – Understanding your business and how it currently fits into the marketing landscape is key.  In this module, we will dive into key elements to understand cost per click, return in investment, key performance indicators, churn, segmentation and retargeting. We will then craft your product offering, build out your ideal client profile and outline the marketing that will need to be executed.
  1. Your Technology – Infusionsoft or ActiveCampaign will be the hub of your sales and marketing efforts.  This module take a deep dive into the essentials for learning, adapt and understand, then apply and master the software.  In this module, we will learn to import your contacts, properly segment them in usable marketing format, integrate infusionsoft/activecampaign with you website and other technology and setup of 3 initial processes in automated campaign format.
  1. Your Marketing – Your team will work with us to learn and develop marketing automation strategies to lead visitors on your website to take certain actions. In this module, we will learn to develop lead magnets, build nurture sequences and sales conversion campaigns.
  1. Your Social Media – Having a social media presence is a must for your business.  This module focuses on the key 4 social media platforms (Facebook, Twitter, LinkedIn & Instagram) to leverage your leads and build trust with your audience. We will learn how to create engaging posts that create engagement, we will learn how to build a social marketing strategy that compliments your business objectives & we will work together and develop a social engagement process for your company.
  1. Your Metrics – Everything that you do in marketing is to gain a targeted and measurable result.  In this module we will learn how to distinguish key performance indicators (KPI) in your marketing efforts.  We will create reporting widgets in your Infusionsoft application to report on campaign performance & will learn how to meaningfully understand your social media insights and how they relate to your marketing efforts

Instructor
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Price
Full Payment $5497.00 Order
About Us

This online school features courses for entrepreneurs related to marketing their business.